I'm a global merchandising director with over 15 years of experience at Gucci, Lanvin, Chloé, Vans, and Jacques Marie Mage.
Services
Collection Merchandising
- • Optimize assortment, pricing, and sell-through
- • Build market-driven collection plans
- • Tailor assortments by region
Market Analysis & Trends
- • In depth Competitors and Market analysis
- • Source vintage for direction and storytelling
- • Create focused mood boards
Product Line Development
- • Guide new categories from concept to launch
- • Specialize in jewelry, leather goods, apparel, and footwear
Cross-Functional Collaboration
- • Collaborate with design, marketing and sales teams
- • Align creative and commercial goals
About
I'm a Freelance Merchandising & Product Strategy Consultant based in Los Angeles, with over fifteen years of experience shaping luxury and global lifestyle brands. I specialize in building merchandising strategies that drive growth across product assortment, new category development, design consulting, and vintage sourcing, while ensuring brands meet both consumer needs and business goals.
Most recently, I led the New Product Categories unit at Jacques Marie Mage, overseeing jewelry and leather goods from design inception, sourcing, and development through sales execution. Previously, I crafted assortments for Vans' women's and kids' footwear and apparel across the Americas, managed global retail merchandising at Chloé, and bought accessory collections for Lanvin.
With expertise in product strategy, market analysis, and trend forecasting, I help brands create collections that resonate across diverse global markets. I'm fluent in English, French, and Italian and bring cross-cultural insight and commercial focus to every project.
Areas of Expertise
Merchandising • Product Strategy • Trend Forecasting • Assortment Building • Pricing Strategy • Buying • Inventory Management • Product Development • Collection Direction